What is SEO?
In this article you will find a check-list with tips for on-page SEO, optimization that you can do for your website.
Search engine optimization is the method by which you optimize all on-page, off-page and technical aspects of your website to make it clear to Google what your webpage is about and for which search terms your content is relevant. We will focus on technical and on-page aspects.
If your target audience types a search query in Google, you want your content to be displayed as high as possible on the search page. The higher you end up, the greater the percentage of clicks and therefore the more potential customers will visit your website.
A good SEO tactic is an important part of your online marketing strategy. Do you also want an online marketing strategy to achieve your goals? Don't hesitate to contact me now!
Tips for on-page & technical SEO
1. Back-end optimization
There are various aspects that play in the background and back-end of your website and that can ensure that Google can find your website and knows what your content is about. If this is all set-up correctly, Google will show your content more often and higher in the search results. This form of optimization is usually called technical SEO.
- Meta robots tag
The Googlebot scours the internet for web pages for indexing and reading. Make sure your meta robots tag are set correctly so that you allow the Googlebot to visit your website and index your content.
- Robots.txt file
Make sure that all your URLs are set correctly in your robots.txt file. This ensures that if the Googlebot is on your website, all pages are visited and therefore that your content can be found by your target audience.
- Structured Data
Structured Data, also called Schema markup is a way of adding tags to your web pages, with which you can explain to the search engine what your content is about in a simple and clear way.
You can implement Structured Data on your website via a plugin or you can have it coded by your webmaster.
- Internal links
To give weight to your page, it is important to link to it from another page on your website. This not only makes the structure of your website clearer for Google, but also for your visitor. And you can ensure that the traffic from a busy website also goes to another page.
- HTTPS / SSL
Your website must be secured with an SSL certificate. Not only is this a ranking factor for Google, it is also a positive signal to your visitors. Nobody is going to make a payment on a site that is not secure.
2. User experience
If your target audience has landed on your website, you want them to continue reading your content and click on other pages. You can achieve this by, among other things, giving your visitor the best user experience.
You can achieve this by following the tips below.
- Comply with Web Content Accessibility Guidelines
- Clear Call-to-Action
Often a page does not have a clear Call-to-Action (CTA). Do you want your visitor to make an appointment? Leave an email? A missed opportunity and easy to implement.
- Responsive design
Currently, more than 80% of searches are done via a mobile phone. Google also has a Mobile-First Policy which ensures that they place websites that are responsive higher in the rankings.
Make sure your website looks good on both mobile and tablet and that the site is easy to navigate. Your font can be read well on a small screen, the buttons are easy to click and you don't need to scroll too much.
You can use the Google Mobile Friendly Test to check how you site scores.
Do you have good photos, clear infographics and videos on your website? You hold the attention of your visitor longer if you alternate different types of media.
Performance and speed are crucial for on-page optimization. Not only does Google use these factors to determine your ranking, but also visitors expect your page to load in less than 2 seconds. On this page you can check your speed and receive tips for improvement.
To improve your performance you can use various plugins for this like:
- Add Social Share buttons
Make it as easy as possible to share your article. If more people see your article, for example on Facebook, your chances of traffic to your website will increase.
3. Content and value
All technical optimization of your website for is useless if you do not create the right content and add value for your visitors.
- Unique and valuable content
Your text must be easy to read, you initially write for your visitors and not for Google.
Remember that you want add value with your content and that you do not want to just be commercial.
And don't fall for the so-called "keyword stuffing", the excessive use of your keywords. The Google algorithm is very smart and recognizes synonyms, so this is absolutely no longer necessary.
Do you want the best tips for writing your blog article? Then check out this article on the site Backlinko. As far as I am concerned, the ultimate reference for creating good content.
- Optimize for Search Intent
You want to optimize for Search Intent, what answers is your target audience looking for. Research your most important keywords and look at the other results on the SERP (search results page), especially the block with the most frequently asked questions.
Also check out the ads on the page with your keywords. The PPC (Pay Per Click) is often expensive and so your competition has put a lot of effort into optimizing for a good result.
- Title, url and meta description
Make sure your page title, your slug (URL) and your meta descriptions are perfect. The best and correct description of your content in the search results increases the chance that your potential customer will visit your page. And that after your visitor lands on your page, they stay longer.
Your keyword must be clearly visible, as well as what the visitor can expect from the content on your page. What problem are you going to solve? What answer are you going to give?
According to me the best SEO plugin at the moment is RankMath .You can easily enter your title, URL and meta descriptions and see if how well you score for the main keywords you want to rank for.
- Header Tags
The H1, H2 and H3 Header Tags in your blog article are still very important. Make sure you only display 1 single H1 on your page with your main keyword and that the rest of your Header Tags are also correct.
- Optimize images
Images are one of the biggest causes of speed loss on the website. You can prevent this by compressing your images to optimize your speed.
To rank in the search results with your images, it is important to fill in the File name, Title and Alt Text with your main keyword, among other things.
You want your content to be and remain relevant and up-to-date. Therefore, regularly review the content and, for example, the links that you have used. Is everything still correct?
Also pay attention to which content scores well but which now drops. Maybe you can update this page and make it score better again.
- Summary and conclusion
A summary of your content is a good way to be picked up by Google in a Featured Snippet or one of the other new ways that Google uses to show content on the SERP.
It is also a good way to make it easier for your visitor to scan your page and let them know what your article is about.
- Add Frequently Asked Questions
A FAQ (frequently asked questions) block is an easy way to allign even more to the searcher's intent and a good way to end up in a Featured Snippet.
You can often find the FAQ for your main keywords on the Google search results page among the normal results. You can also use tools like Ubersuggest (free) and Moz Keyword Explorer to get more ideas.
- LSI (Latent Semantic Indexing)
LSI is a system that Google uses to analyze words that have a direct connection to a main topic. Your audience often uses these words alternately to search in Google. You can find examples of these search terms at the bottom of the Google page if you search for your main keyword (the block: also searched for).
You can use these words in addition to your main keyword and sprinkle them in your article so that your text becomes varied and you can also start scoring for other relevant keywords.
- Flesch-Kincaid readability test
Is your page easy to read for everyone? Did you not use too many technical terms or sentences that were too long. The easier you read text, the longer your visitor will stay on your page.
In this crowded online world, it is becoming increasingly difficult to score high in search engine results.
In addition to content optimization, you also have a large number of technical aspects that you can optimize.
The above on-page SEO tips are the basis of a good website and ensure that you maximize your chances of being found by your potential customers.
Do you want to know how I can help you with search engine optimization and an online marketing strategy?
Please contact me so we can devise a plan to get the most out of your website.